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Francesca Martin

Founder & Director | BEE Drinks Global

Over the past twelve years Francesca’s career has spanned three continents and multiple disciplines within the global wine industry – from brand management to PR, from winemaking to marketing.


In that time, she has worked for some of the most renowned names in the industry, including Francois Lurton in Argentina, Miguel Torres in Spain, Liberty Wines in the U.K. and ASC Fine Wines in Hong Kong. In 2013, she founded BEE Drinks Global, a wine consultancy company based in Hong Kong and working across markets in Asia. 


Francesca holds the WSET Level 4 Diploma, is a certified teacher of WSET awards and is currently studying for the prestigious Master of Wine examination. Widely travelled, she has gained first hand experience in the majority of the world’s leading wine regions giving her unique insight that carries through in all her work.  


Currently she is heading up brand management in Asia for a select portfolio of wineries, as well as teaching regular wine classes, training a number of Hong Kong’s restaurant groups, and helping importers around Asia to develop and diversify their portfolios.

Eddie McDougall | Chairman | Asian Wine Review

Eddie McDougall


The Flying Winemaker

Ronny Lau


Hong Kong Wine & Spirits

Writers Association

Denis Gastin

Wine Writer

Member of the Editorial Advisory Board for Wine Titles Co.

Ivy Ng


The Drinks Business

Kyle Oosterberg

Senior Wine Educator &

Cellar Manager

The Flying Winemaker

James Kalleske

Technical Advisor/Winemaker

Hatten Wines

Jennie Mack AIWS FWS

Managing Director &

Senior Wine Educator

Asia Wine Service and 

Education Centre (AWSEC®)

Hideaki Sato

Co-owner and Head Chef

Ta Vie 旅

Kevin Ho

Project Director

Society for Wine Educators

Hong Kong Chapter (SWEHK)

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